Whether you handle all the content for your blog posts on your own or you use a web development agency, search engine optimization (SEO) is crucial as a marketing tool. By optimizing your web pages, you make sure that your website is shown to more people who are looking up keywords related to the products or services your company offers.
Do Some Research
Researching keywords is essential when it comes to web site development and on-page optimizations. Likely, you’re already placing keywords without knowing it but making sure you have the right keywords in the appropriate amounts is crucial to bring people to your page. There are many tools online to help with this or you can work with an agency that focuses on this and already has the needed knowledge.
Spread Keywords Through Your Posts
After you have some keywords you’d like to use, you should place them in various places for the best effect. Some of these areas include:
- Anchor Text
- Concluding Paragraphs
- Headings and Subheadings
- Introductory Sentences
- Title Tags and Meta Descriptions
However, you don’t want to use so many keywords that your content is hard to read. This can irritate readers and get you penalized by search engines.
Ensure Images are Optimized
Any good web site development plan involves adding images to your blog posts. However, there is a bit more to it than that. When you add images to your content, make sure you put keywords into the file name. You should also fill in the alternate text field with a short, keyword-rich description of what is seen in the image. This is another thing that search engines pick up on. It also helps if you have people consuming your content who cannot see the pictures due to vision issues.
Reference Others Using Appropriate Links
If you ever mentioned another article or speak about another blogger in your articles, make sure you add a link to the information you reference. This is considered a form of proper blogging etiquette, but that isn’t the only reason you want to ensure it’s a common practice for your blog. Sometimes when you link out to someone, they will choose to link back to you. Having quality links available is a great way to increase your rank on search engine results pages.
Incorporate Social Media to Get More Views
As a business, you should already be using social media to market your business and connect with current and potential customers. Some of the most popular social media sites to use for business include Facebook, Twitter, and Instagram, although others may be useful for specific brands. You can promote your blogs on those sites to get higher levels of exposure and a better ranking on search engines.
Using these five tips for SEO will help you succeed as a business. If you’re looking for extra help or want someone to work with you to keep your website optimized, Deventor is here to help. We’re an experienced web development agency that can help you scale your website and bring in new customers.