Brand Consultancy: 6 Ways To Use It For Your Business

Artur Shepel
on March 18, 2020
3 min read

Are you considering your need for a brand consultant or a dedicated development team? Brand consultants offer all sorts of different services, some of which you may not be aware of. The best team can take a small business and turn it into a huge name. To get an idea of what these consultants can offer, look at six options below.

Website Auditing

Most people considering a consultant are hoping to get better results from their website. It might not be ranking well, or it might be structured improperly. Whatever the problem, a consultant can offer a website audit that explains any issues that are present. This can include everything from testing load speed to looking at compliance factors, finding broken links, and checking for SEO optimization.

Market Analysis

Using the evaluation above and custom software for market analysis, brand consultants can make a massive difference for your business. Market analysis means looking at your top competitors and then digging in to find essential data that can make you beat them on search engines. This means looking at their landing pages, finding out what keywords they use, checking out whether they use social media, and perusing the ads they use.

Keyword Research

A dedicated development team with a branding consultant can also handle keyword research. This will ensure your content uses the correct words and phrases to be seen by the people who are interested in your products and services. Keyword research determines the optimization for your website and what sort of content will translate best. It can also help you assess a buyer’s intent to bring in even more traffic.

Content Marketing

Another option available from brand consultants is content marketing. This can include everything from blogging services to infographics, press releases, flyers, and newsletters. Content marketing is crucial and the most important force behind quality SEO. If you need help ensuring your content is the best it can be, a brand consultant with custom software may be able to help you get to where you need to be.

Video Services

Some brand consultants also work in video marketing, something that is increasingly popular today. Everyone enjoys having videos on their blogs and websites, but doing the actual campaigns can take a lot of time and effort. Having a selection of videos for customers to watch can be useful, but so can having one or two of them that are the best of the best. If this is something important to you, make sure your brand consultant is available for this kind of work.

Independent Marketing Consultations

Sometimes, what you may want is a one-on-one consultation to help you determine where your business should be headed. The branding expert on a dedicated development team can often offer that. This is an advanced service that not all companies provide but it can put you on track for success.

If you have additional questions about branding consultants, custom software, and development, the team at Deventor is here to help. You can get in touch with us to ask questions or get the process started.

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