As we move farther into 2020, it’s an excellent time to look at some of the top trends in marketing for the year. Technology is continuing to expand and grow, so many of those trends revolve around new possibilities. This is also why custom software is more popular and many brands are bringing in an outsourcing company to help them stay on top.
However, there is also a desire in some areas to make marketing a more human experience, so it’s a tightrope to walk. Innovation is available and there are new ways to transform your marketing strategy. The trends below offer just a selection of those options.
Reaching Position Zero on Search Engine Rankings
It used to be enough to reach number one on popular search engines like Google. However, position zero is now the new goal and consists of a small snippet of text that is found over the search results. This is a prime location to offer information about a search term, as well as a link to the page where you can find out more. This is the first place many users will look for information, so it’s naturally where you want to be.
Increased Use of Video Content
It’s been proven time and time again that customers love visual content, and that includes video as a digital marketing tool. It became a crucial part of marketing in 2019, and it isn’t going to change in 2020. One of the things you shouldn’t overlook is live video. Videos on Facebook Live and Instagram Live are often watched much longer than recorded videos. Your outsourcing company can help you put out the content customers want.
Content Marketing is Still Crucial Today
“Content is king” is something you’ve probably heard about a thousand times and it stays true as we move into 2020. When you offer high-quality content, it shows that you know your stuff. It gives you a place of authority that customers will respect and come looking for. The content is what search engines are looking at, so you want to continue creating great content even while adding in new marketing strategies.
The Year of Personalized Marketing
Personalized marketing is coming into fruition this year, as consumers are no longer interested in generic advertisements that do not connect with them. A survey of 1,000 people showed that 90% want more personalization on websites, custom software, and more. Something as simple as segmented email blasts have been shown to work better than a single traditional email sent to a full list. This is a great way to connect to your customers and show you care about them as individuals.
With a great outsourcing company to help you with the logistics and technology, you can make this the year that your marketing efforts explode. Deventor offers high-quality marketing solutions that will help you build your business and create a larger customer base. You can get in touch with us today to learn more and ask questions.