Difference Between UI and UX Design and What It Means For Your Business

Artur Shepel
on March 18, 2020
3 min read

Businesses looking to outsourcing services for their websites often have a large number of questions. For example, what’s the difference between web development and design? What makes UI unique from UX? Why are there so many acronyms that people need to understand?

If website design is new to you, this terminology can be hard to follow. It can also make it challenging to choose the right software development firm when you aren’t sure exactly what you should be looking for. Rather than leaving you to wing it, we wanted to share what some of these terms mean and how they affect your website design and development.

Web Design vs. Web Development

To understand the difference between web design and development, there’s an easy thing to keep in mind. When the term “web design” is used, it refers to the aesthetics of the website along with its usability. A web designer is someone who uses special programs and tools to create the visual parts of the site, as well as the general layout.

A web developer is a person who takes the design and turns it into a functional website. These experts use JavaScript, HTML, PHP, CSS, and other programming languages to fill in the gaps from the design files. The good news is that many firms that offer outsourcing services provide both design and development so you can get it all done in a single place.

User Interface (UI) vs. User Experience (UX)

Some people use the terms UI and UX to mean the same thing, which only complicates an understanding of what makes each unique. UX means user experience design, while UI means user interface design. Each of these is crucial and both often work together closely. However, the roles are very different so understanding the ways they are different is essential.

When you take things down to the most basic level, UI is a series of pages, visual elements, and screens that let a customer interact with a service or product. UX is the actual experience a person has when interacting with those things.

It can be summed up well by Don Norman and Jakob Nielsen, who said, “It’s important to distinguish the total user experience from the user interface (UI), even though the UI is obviously an essential part of the design. As an example, consider a website with movie reviews. Even if the UI for finding a family is perfect, the UX will be poor for a user who wants information about a small independent release if the underlying database only contains movies from the major studios.”

Why UI and UX Matter When Outsourcing Services

Since you want to increase sales and add growth to your company, UX and UI are both essential to making that happen. Software development firms can ensure the user experience and interface are both at the top level, so customers continue to visit your website.

If you are looking for help with software development or website design, Deventor is here to meet your needs. Reach out to us with questions or let us know about a project you have in the works. We’re ready and willing to help!

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